Award winning Plum is one of Australian’s most loved and trusted brands for children and babies. Plum produces an extensive range of high quality, children & baby fashion, swimwear, sleepwear and baby sleep bags.
Plum’s in-house design team consists of 3 designers with over 15 years experience each in the fashion business, designing prints, graphics, textiles, babywear and womenswear for major international brands, as well as being mums to 6 children between them.
Plum has long history creating quality baby and children's clothes. Plum is a family business that has been designing and manufacturing children’s products for 3 generations. Plum was established in 1965 by Bob and Nell Pepper, and run for many years by Rob Pepper, and is today owned and managed by Bob’s grandson Shane Pepper and his wife Eugenie, who with their 2 young children, Tommy and Chloe, fully understand the needs of today’s parents.
Plum believes in giving back to the community and is partners with SIDS and Kids. SIDS and Kids is dedicated to saving the lives of babies and children during pregnancy, birth, infancy and childhood and supporting bereaved families. A percentage of Plum sales support SIDS and Kids Safe Sleeping educational campaign.