Penny Scallan is a boutique Australian design team riding a wave of success...  

Continually launching fresh, original collections that feature gorgeous lifestyle products, bags and accessories for women and children. The team at Penny Scallan tell us that everyone deserves a little designer style and as busy Mums, we definitely agree!  

Discover the gorgeous new collections including fabulous new bag, and lifestyle collections, perfect for life in the fast lane.  

Penny Scallan - One piece is never enough.


Offer : Receive 10% off storewide! Use promo code ABCardPS to receive your discount. Excludes value packs, specials and shipping. Online orders only.


Haggus and Stookles has a simple purpose, to make life easier for parents with small children, reduce their stress and allow them to spend more time with their children. They are an online store with an extensive product range and blog designed specifically with this in mind.  Have a look at their exciting range of kids bags and luggage, lunch boxes, drink bottles, car organisers, baby blankets, toilet training products, travel games and accessories, back to school gear and loads more.



Offer : 10% off store wide (excluding postage). Type ABCBaby in the coupon code to receive this discount or click on the link above to receive the automatic discount.


Education on a Plate® offers colourful meal plates for kids aged 2 to 10 years that are practical, fun and informative.

They’€™re designed to encourage interactive learning in a relaxed and familiar environment during mealtimes, and feature everything from the alphabet and shapes for younger kids to telling the time and times tables for older children. 

Offer : Give your kids a HEAD START in their learning journey today and Eat, Learn and Interact with these popular educational plates. ABC Card holders receive 10% off all items. Quote ABC and the last 4 digits of your barcode to receive this discount.


Are you looking for a toy that is not just another toy that your child will put to the side after a very short time? 

Are you looking for a toy that is not just another character based toy that offers no educational benefit? 

Are you looking for a toy that is a system that continually and consistently educates and develops your child’s brain?

Are you looking for a toy that will capture your child’s attention and keep them away from the mind-numbing games and electronics? 

If you answered “YES” to any of the above questions, then look no further! 

Let’s discover the exciting and magical world of Magformers!

A World of exploration and discovery, limited only by your child’s imagination.

Offer : 10% discount - enter code ABC and the last four digits of your Australian Baby Card barcode to receive the discount.

Send your own personal message inside a permanently sealed ring-pull tin with a gorgeous small teddy, grasping your message in his arms and waiting to pop out of the tin and deliver your thoughts.

Select from our range of cute and adorable teddies or bunnies, ready to hand deliver your message to your dear friend or loved one. Each tin has its own personalised label with your personal message inside.

We can send your tin to you or direct to your loved one or friend, making it easy to tell them how much you care.

Offer : $5 off all bears purchased. Please type ABC and the last 4 digits of your barcode in the code box to receive the discount.

Beautiful clothing for beautiful children.
Sourcing beautiful, unique & fashionable childrens clothing from all over the world.
Open for shopping 24 hrs a day. postage is $7 for any number of items australia wide.
Offer : 20% discount off all sale items - quote opensale20 to receive this offer. (normal offer)

One day, whilst little Charlotte was playing with her toys, she noticed something new out of the corner of her eye.

Something mystical...something amazing...

Beside the door to her room, was another door, a new door...a tiny door. The tiny door was for the Fairies &

Elves to pass through into our world.

Bring some magic into your house, install a fairy door today!

The Fairy Door Store doors are handmade wooden doors that attach easily to your architrave or shelf.


Offer : All Fairy Doors ordered through this site will also receive 10% discount when using the code: TD65BCHX

Specialising in gifts & accessories for children aged 0-8 years old, Silly Milly Moo is an Australian company with over 1800 products available to choose from!

Dolls, baby rattles, bibs, musical toys and squeakers from popular brand Alimrose Designs.
Activity gyms, toys, tableware, bibs and more from USA designer brand Skip Hop.
Backpacks, lunch boxes, drink bottles, luggage & more from Penny Scallan, Bobble Art & Skip Hop.
Teething Jewellery from Jellystone Designs, MummaBubba Jewellery & more!

Many other products to choose from, including scratch & sniff stickers, temporary tattoos, art smocks, room decor, sandwich cutters & children’s melamine tableware.

We aim to provide an outstanding & easy online shopping experience.  All orders are shipped within one business day of being placed.

Offer : Save 10% off storewide. Enter “ABC” and the last four digits of your barcode in the Voucher Code box at checkout to claim your discount.

Our handcrafted, personalised light boxes are tailor-made to suit your taste, and can be used for a range of purposes that are only limited by your imagination!

A fantastic children's night light. By providing a small amount of ambient light, Mylight is suitable for night time feeds and nappy changes. In later years it is a perfect children's night light and will provide comfort to toddlers or children who may be frightened of the dark.

A great piece of décor for any child's room. Not only does the night light look fantastic, but it also encourages children with name recognition.

An unusual gift idea, excellent for baby shower gifts or even as a gift for birthdays and Christmas.


Offer : 10% discount. Enter your last 4 digits of your barcode as the code to access the discount.

Iddy Biddy Boo specialises in modern and fun things for kids & babies.  Personalised bags (embroidered), wall art and door signs – and so much more!  Get on-line and start designing your own products with over 40 designs and colours that your kids will love!  All of our items are hand made – and made to order, you’ll be amazed by the quality.



Offer : 10% discount for ABC customers (including sale items). Enter ABC and the last four digits of your barcode at the checkout in the codes box.

Our children are the most important things in the World - That's why at Your Cheeky Monkey we design, make & source only the best for you and your Baby.  

Sophie the Giraffe range, Cuski Comforters, Bunny Rugs, wide range of organic products, books, burp cloths, gift packs, New Mum & Baby Bag, Bamboo blankets & beanies, our famous TagNCuddle Tag Comforters, heaps of products just for Mum, & lots more!  

Gorgeous Handcrafted products for Mums, Bubs & Kids!

Offer : Secure online shopping, super quick shipping, & a goodie bag with every order. Receive 10% OFF storewide including sale items! (excludes postage). Quote coupon code abc" at check-out.

Groovy goose is an Australian online store selling unique personalised products for kids...and adults too! We have a big range of modern personalised canvas art, fine art prints and the very popular Canvas Bus Scrolls and Bus Scroll Prints. We also stock a range of modern canvas art, bus scrolls and inspirational prints for around the home.

Our range of kids personalised party stationery ranges from pirates to fairies and dinosaurs to tea parties. We also have a big range of invitations for baby showers, baptisms and birth announcement cards when baby arrives. And don’t forget to check out our range of greeting cards and hair accessories too. All proudly made here in Australia by a Mum of two little ones.

Visit our online store to check out our big range of unique products. New products coming soon so join our newsletter to get the latest updates and see us at babies and kids markets and meet the Chief Goose herself.



Offer : All ABC card holders- receive 15% off our entire range of products (excluding gift vouchers). Just quote the promo code GGABC1123 at the checkout stage to receive your discount.



No need to go to a photographer, just E-mail me your favourite snapshots!





Offer : $22.50 off normal price of all packages, (discount includes cost of postage and handling).